To open a laser quest or a laser game and make it a success, you will need an effective marketing plan, to make it known during the opening, but also to retain your customers in the long term. You can also do the laser tag team building also. The means of promotion which can be used for this type of trade are numerous, here are some possible examples:
- Distribution of flyers near high schools or outside offices
- Advertising: on the internet, display in the city, on a local radio
- Communication on social networks
- Canvassing with works councils
- Implementation of promotional offers, for example, a part purchased equals to a part offered
Make the business plan for a laser game
After the basic steps, comes the time to write your laser game business plan. The business plan is an essential document for any business creation project. It allows you to present your project to create a laser game synthetically, reasoned, and coasted.
The business plan of a laser game has two objectives: to allow you to verify that the project will be financially viable, and to serve as a reference document to present it to your bank or to potential investors when seeking financing.
In a simplified way, the business plan consists of two parts:
- A written part used to present in detail the project and its assets
- A quantified part aimed at highlighting the need for financing and the potential for profitability
If you are not sure how to carry out your laser game business plan, a good solution is to use online business plan software.
Using specialized software has several advantages:
- You are guided in writing by detailed instructions and examples for each part of the plan
- You can take inspiration from already written business plan models
- You easily realize your financial forecast by letting the software take care of the accounting aspects for you
- You get a professional document, formatted, and ready to send to your banker
If you are interested in this type of tool, you can try online software for free.
Seeking funding to open a laser game
After writing the business plan for your laser game, the final step is to seek the funding necessary to set up the project. As we mentioned above, the initial investment to set up this type of project is substantial. If you and your associates do not have the full amount, you will need to think about the different financing options available to you.
The Laser Game a trendy precision shooter
The Laser Game quickly established itself as an essential game. Put grandmother’s card games in the shade and immerse yourself as a family, with friends in a cosmic universe for the duration of a merciless match.
You will also need to plan:
- Laser equipment: be vigilant about its quality, reliability and the after-sales service offered
- The layout of the reception: Counter computer station, payment terminal, etc.
- Sanitary and parking facilities
- Creation of promotional material: website, sign, signage, flyer, etc.
- Setting up an office to manage the administrative and commercial part
- Safety-related equipment: alarm, video surveillance, fire extinguishers, first aid kit, etc.
The success of a laser game rests mainly on its atmosphere and its playing surface, but also on the reception and the pedagogy of its personnel, this is why the recruitment of your team must in no case be neglected.